PASSTO Clothing Collection Launches at the First “Real×Tech LAWSON” Store of the Future — Now Open at LAWSON Takanawa Gateway City

LAWSON has launched a clothing collection initiative through PASSTO at its newly opened concept store, “Real×Tech LAWSON,” located in Takanawa Gateway City.

“Real×Tech LAWSON” is a next-generation convenience store model that integrates real-world retail and cutting-edge technology to enhance customer experience and store operations. As part of its broader sustainability efforts, the store not only offers clothing collection via PASSTO, but also incorporates eco-conscious design elements. These include flooring made from recycled LAWSON uniforms and wall panels created using discarded clothing, both of which are utilized as building materials within the store.
This initiative reflects LAWSON’s continued commitment to promoting circular practices and creating a more sustainable retail environment.


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